New York Investment Banker Vows to Unlock Mysteries of Midwestern Brain



“The key lies within the Midwestern brain and the nodules, which rise on the surface of the skull,” said Walsh, an investment banker turned amateur phrenologist. Photo:

New York—The Midwesterner: they grow our food and raise our children, but what do we really know of these simple folk from the hinterlands of the United States? That question has plagued, Jeffrey Walsh, an investment banker residing in Manhattan. Recently, he hired marc&mark to teach his nanny how to cook without a microwave, cream of mushroom soup, or dried onions. The company was recommended by Stephanie Johnson and her husband, Dan Yashiv, because “their nanny, [Erela], from Wisconsin, does not always know the difference between quinoa and couscous.”

“While we may be able to teach a Midwesterner to tear lettuce and wash their hands, we’re only treating the symptoms and not the problem,” said Walsh. “The key lies within the Midwestern brain and the nodules, which rise on the surface of the skull.”


Walsh has studied and cataloged over 100 midwestern skulls. Photo:

Having been rebuffed by neuroscientists, Walsh turned to the time-honored practice of phrenology as practiced by Franz Joseph Gall. “If you have the money, it’s far easier to get human skulls than you may think,” Walsh said, pointing to the wall in his study. “Of course, I haven’t purchased any skulls from the East Coast, that would be uncivilized.” So far, his anecdotal experience has backed up his hypothesis. “The Midwesterner. They’re a different sort. See how the eyes are set and the bone is denser around the frontal lobes of the cerebellum? They’ve obviously evolved to live a simpler, agrarian lifestyle.” The biggest surprise of his research has been the Michigander skulls. “They’re almost Canadian,” Walsh said.

While Walsh isn’t sure where his research will take him, he does offer advice for New Yorkers who are in the market for midwestern help. “Safety pins and patience. Pin notes to their coats. Pretend you’re talking to a child. Forgive them their Crocs”

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